Why we do what we do

RUEL is a family company driven by passion.

We believe in innovation
We believe in doing things differently
We believe we can always find new solutions
We believe a good solution should be simple and efficient
We give back to the community

Our purpose is is to find simple and efficient solutions for better sound and help music artists, and music listeners feel good.

We believe our products can make a huge difference in people's lives.

At RUEL we believe in people and we like to trust the right people.
Trust allow us to do things differently, to do new things.

RUEL innovative products just work

By thinking outside the box, we find new solutions.
We do things differently and we sometimes "break the rule" #breaktherule

RUEL products are beautiful

We just love beautiful things, be it what nature has to offer or something us human being build.
It just feels good to be surrounded by beautiful things.

RUEL products are easy to use

We love when things are easy.
We put a lot of effort to conceive simple and easy to use solutions.
We create products that blend into our lifestyle.

RUEL gives back to the community

For us, success means giving back.

By helping children art education, by helping music artists, and by sharing our passion and love for sound and music, we want to make a difference in the life of people and help the industry sustain itself.

10% of our profits are re-injected in the community.

We organize events and we associate ourselves with community actions that are line with our values.


It is with great pleasure that I fully endorse your eye catching loudspeaker system. It looks very elegant and impressive, with unique acoustical technology. Refreshing to see Canada making an innovative speaker product once again!
— Peter Duminy, CEO, DLC Loudspeaker & Headphone R&D Group

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