RUEL R+ share the passion

Why we do what we do

We believe in innovation
We believe in doing things differently
We believe we can always find new solutions
We believe a good solution should be simple and efficient
And we give back to the community.

RUEL is a family company driven by passion. Our purpose is is to find simple and efficient solutions for better sound and help music Artists, and music listeners feel good.

At RUEL audio we believe that our products can make a huge difference in people's lives with a clear, pure and intelligible sound for shared emotions.

At RUEL we believe in people and we like to trust the right people.
Trust is what we need to allow us to do things differently, to do new things.


The beginning

Born in the french island of St-Pierre et Miquelon, Terry began playing music at the age of 3.

At 15 he recorded his first tape cassette with his own compositions. Then he plays music (piano, keyboards, electric bass and accordion) with several music band. He is a keen ear for audio, he has been a piano tuner since 2006. His love for the science of sound and everything that revolves around it has led him to a lifetime of experience in related fields.

From an audio engineer to an electronic technician (including FM broadcast technician, network administrator and a teacher in various complementary fields), the compilation of all of his learning and passion has led him to think “what if”, and decided to bring innovation to the industry himself.

Terry is the founder and the inventor of RUEL.

He is a musician, a piano tuner, a sound engineer, an inventor and a visionary.

Terry has been running several businesses with his wife during the last 10 years, including a company in France and two in Canada.
His broad understanding of the realities of entrepreneurship combined with his love of sound has brought him to where he is today.

“I am doing it out of the passion for music and sound.”

The alpha prototype of a new loudspeaker concept, built in the garage several years ago, was the start of a wonderful story.

“I get up every morning to change the way we experience sound” Terry RUEL, founder

“I get up every morning to change the way we experience sound” Terry RUEL, founder

RUEL innovative products just work

By thinking outside the box, we find new solutions.

We do things differently and we sometimes "break the rule" #breaktherule

RUEL products are beautiful

We just love beautiful things, be it what nature has to offer or something us human being build.

It just feels good to be surrounded by beautiful things.

RUEL products are easy to use

We love when things are easy.

We put a lot of effort to conceive simple and easy to use solutions.

We create products that blend into our lifestyle.

RUEL gives back to the community

For us, success means giving back.

By helping children art education, by helping music artists, and by sharing our passion and love for sound and music, we want to make a difference in the life of people and help the industry sustain itself.

10% of our profits are re-injected in the community.

We organize events and we associate ourselves with community actions that are line with our values.